Who ?  who will participate to the assessment to :

get a fair distribution of the group of interest;

respect the speaking time;

avoid biais

How many ? How many assessment will be peformed to get a satisfactory result ?

Strenghts : Strengths are the positive internal aspects that the organization controls, and on which you can build in the future.

Weaknesses : As opposed to strengths, weaknesses are negative aspects that are internal but which are also controlled by the organization, and for which there is significant room for improvement.

Since the SWOT analysis is based on the judgment of the participants, it is by nature subjective and qualitative. If the study of strengths and weaknesses need to be deepened, two tools can be used to provide avenues of investigation: the audit of resources and the analysis of best practices (comparison within a company between what works well and what works less well according to certain indicators)

Opportunities : Opportunities are the positive external possibilities, which can potentially be capitalized on, within the context of current strengths and weaknesses. They develop outside the company's sphere of influence or at the margin (eg change of customer habits, development of new technologies, etc. .)

Threats : Threats are the external problems, obstacles or limitations, which can prevent or limit the development of the company. They are often outside the company's sphere of influence or at the margin (e.g new regulations, new "agressive" competitors, etc.).